Imagine a world where accounting firms aren’t spending time gathering and entering client data … accounting professionals no longer focus on preparing financial reports and tax returns, but automatically download the data … accountants aren’t just data collectors, but serve as advisory and planning consultants to their clients.
Over the next decade, rapid change and continuous transformation in the accounting profession will lend itself to greater opportunities for growth and productivity. In 2020, accounting practitioners will not only have changed the way they work, but also the work they do. Consumers and businesses will turn to them for competitive strategies to navigate the global marketplace.
All of this is based on the Future of Accounting report (download PDF here) that harnesses the collective expertise of the accounting professional community. That data is built on the Intuit 2020 Report released in October 2010 that identified 20 emerging trends and shifts that will shape business and society over the next decade.
“We’re excited about what the future holds for the accounting profession,” said Jill Ward, senior vice president and general manager of the Accounting Professionals Division. “As accounting and tax professionals play an increasingly strategic role in the livelihood of individuals and small businesses, Intuit® will continue to work as a trusted ally, providing the resources needed to help those in the accounting industry evolve and thrive in a connected world.”
Intuit’s Accounting Professionals Division and Emergent Research conducted a series of forecast workshops, exercises, and interviews with accounting professionals, academics, industry analysts and the media. These sessions identified the important trends and implications that will affect the accounting industry.
Four Key Trends
Driven by demographic, technological, social and economic shifts, accounting and tax professionals will find themselves moving beyond preparing financial reports and tax returns to embrace the bigger picture. They will have more consultative roles and know how to navigate the global marketplace for their clients.
The Future of Accounting report examines four trends and their influence on the profession:
Future research will explore the impact of these trends on specific markets or industries, and the way people live and work. To read the 2020 report and previous research, visit www.intuit.com/2020.
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