With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.
Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.
Here are five ways you can leverage the power of Pinterest – with more than 11 million users – to help you with your marketing mix, including lead generation, sales, and branding:
1. Create a Presence. Begin by creating a user-generated pinboard account. Then create sub-boards to organize your content—this is a lot like a YouTube channel’s organization. Begin posting content. Lastly, add Pinterest to your “Share This” list on your blog, website, mobile app, and digital marketing resources (e.g., email signature, emails, newsletters, etc.).
2. Showcase Your Brand Lifestyle. I work with several CPA firms. You may think CPAs are rigid, conservative, and lack innovation. However, I know several people in firms that contradict the stereotype. WithumSmith+Brown is an example of a CPA firm leveraging a creative approach to accounting. Similar to this firms’ brand lifestyle, you can promote the “lifestyle” of your company, nonprofit, or firm on Pinterest to help create interest and to share how you “view the world.” It’s the basic branding exercise of “Who/What is your brand?”
3. Become a Curation Expert. We all want to be known as experts in our field, but even experts know they do not know everything. Be willing to share content from others – curation – to enhance your site. Hard product sales and self-promotion are no-no’s on Pinterst. Be sure to demonstrate your willingness to work with and share with others. It’s the foundation of social media after all. Also, by sharing content, backlinks to other sites often lead to reciprocal backlinks to your site, thus generating more online traffic and increasing search engine optimization (SEO).
4. Increase SEO. Pinterest leverages the use of hashtags, much like Twitter and several other social media platforms of today. The use of hashtags within content and in cross promotion aids in SEO, the “free” search mechanism for your online content. Backlinks are another way to increase SEO. So, the more often someone “pins” your content, mentions it in their blog post or on their social platforms, or comments on your posts, the more “traffic” search engines will begin to grab related to your brand.
5. Feature Events to Generate Buzz. Similar to YouTube, sharing content from current events may help increase traffic for the next event. Leverage this tool to help create buzz about your future events by posting photos, quotes/testimonials and snippets from past events. People are curious and want to know why they should attend your event when they have invites to several others. So show them. Remember a picture is worth a thousand words.
Yes, it can be overwhelming. But if you sign into Pinterest with your Twitter account email address, you can easily share your new pins through that Twitter account. Currently, Pinterest does not allow a connection to Facebook business pages, but I’m sure it will come.
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